Yes that is what you exactly heard. Facebook took a step ahead and came forward by providing a reply button. This really helps for the people who own their personal pages. Despite of many followers to there respective facebook pages, this options helps them to give reply to the specified candidate. Hope this would help many page admins to have a better contact to the specified visitor or fan. Ok let me explain you how to start this in you fan page. If you don't yet have a facebook fan page read my article on creating a facebook fan page.

HOW TO TURN ON REPLIES ON MY PAGE

• At the top of your Page, click Edit Page 
• Go to Manage Permissions
• Select Turn On Replies

HOW ARE COMMENTS AND REPLIES SHOWN ON THE PAGE ?

Replies are shown below the comments, so it's clear who's responding to which comment. The most active conversations are shown at the top, and comments marked as spam are moved to the bottom.

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HOW DO I REPLY TO A SPECIFIC COMMENT ON MY PAGE ?

Replies make it easier to respond to people who have commented on your Page. You can reply to a specific comment by clicking Reply under someone else's comment. You won't see this option if the Page hasn't turned on replies.